What is branding? Is it just your logo and how and where you use it? Or is it something more? For many small businesses, the logo is the beginning, and unfortunately, the end of their branding efforts.

Your company’s visual image is just one part of your brand. Your target market and how you position your business (exclusive, bargain, expertise, etc.) are critical elements of your brand. Expressing these in everything your business does is just as critical as using your logo everywhere. Read the rest of this entry »